Pauline Delepaut

UX Researcher | 10+ years in B2b

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About

Why I get out of bed in the morningWith ten years in the B2B industry, I’m all about connecting the dots between business goals and user needs.
I thrive on the 0-to-1 phase of UX research, helping companies lay a strong foundation and empowering teams to integrate research into their workflows.My approach is pragmatic, and I’m passionate about enabling product teams to dive into UX research themselves.I’ve supported product teams in B2B SaaS companies in setting up research roadmaps, running strategical and tactical research and prioritizing key insights.When we collaborate, I support you in creating products that deeply resonate with users, driving lasting growth and reducing churn.

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How it all started
My journey started in 2014 with five years in project management at Microsoft and XING, where I built up my skills in strategy, coordination, and execution.
Eager to dig deeper into what drives users, I shifted into UX research—spending three years at XING and Personio, and two years as a UX research consultant and founder of Juttu.

Contact

You have a specific UXR need in mind, or you want to find out how you can take your UXR game to the next level.
Book a 15 min. discovery call so we find out what you need and how to work together.

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Or drop me a message if you're not fan of "quick chats".

user need segmentation

Qualitative study to orient the company strategy.
B2C focus study for a B2B2C product.
Initiated and driven by UXR.

tools used

📹 continuous discovery

Qualitative and quantitative initiative.
B2B focus.
In collaboration with product team.
UXR with an enabling / evangelist role.

tools used

product teams enablement

Worked with 7+ product team.
From setting up research plans and research roadmaps, to identifying riskiest assumptions for better prioritisation.
Incl. support with recruiting and analysing gathered data.

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founding juttu

From idea to software and first users. My learnings as a UXR founder.

tools used

• back

user need segmentation

In this case study, together with a UXR colleague, we led a UX research project to deepen our understanding of XING's B2C users, aiming to inform a product strategy aligned with their needs.We conducted 18 in-depth interviews exploring users' professional goals, event and group engagement on XING, and their overall experiences. Using the Jobs To Be Done (JTBD) framework, we analyzed user motives and journeys, we captured key insights into their networking, learning, and job-seeking needs.Deliverables included a Miro board with user journeys, video highlights, and recommendations shared company-wide, which fostered empathy and informed strategic decisions on event and group integration.

This research-driven approach unified the organization’s understanding of user needs, providing a solid foundation for future product development.Here is the slide deck of this case study where I go deeper.

Continuous discovery

In this case study, I led the transformation of our product team’s approach at XING to overcome delays in gathering user insights, which had frustrated both research and product teams.Drawing on Teresa Torres's Continuous Discovery framework, I implemented strategies like automated recruitment and weekly feedback sessions to provide the team with consistent, actionable user input.I introduced "Feedback Friday" sessions, enabling the product team to take ownership of user feedback discussions, which built empathy and deepened their understanding of user needs.Through over 30 sessions, we gained confidence, developed user-requested features, and aligned more closely with real user needs. This journey not only refined our product but also fostered a research-driven mindset across the team.Find below a walk through of this case study I recorded for a product leader who wanted to set it up for their team.

product trio enablement

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founding juttu

From idea to product.
check the website out

🎁 From me to you 🎁

During my career I created (and used extensively) these resources to help product trios I worked with.I don't want to gate keep them as they were helpful to unblock them when they were unsure e.g what method to use or how to prioritise your assumptions or how to convey insights to your team.